One of the most beautiful things I’ve seen is how much support mompreneurs give each other. Mom bloggers, home business owners, online platforms. Each interviewing each other, selling each other’s products, and guest posting. I mean – a lot of us are in similar business so why would we all work together? Isn’t it counter-intuitive?
Not. At. All.
Each of us brings our own talent and flavour to the table. There is a place for us all. Sort of like eating an entire Thanksgiving dinner only to suddenly find you still have space for pumpkin pie!
Some moms have been at their businesses for years, and others just starting out. It doesn’t matter where you are on your timeline – but there is someone you can connect with who will help you to sell your products.
The key today is to link up with some of those businesses that are already established, in a complementary industry, to help you reach you target market directly. For example, if your business is creating baby accessories, you could approach a business that sells baby toys or mommy support/networking groups. Both platforms reach moms, but don’t sell the same products.
If you are a graphic designer, you could approach a public relations consultant or a printer with a special on business logos.
Complementary: like I said above, we each bring our own spice to the recipe; you want to connect with businesses/bloggers etc who sell (or captivate) the same audience as you are looking for, but with a bit of a different product.
In my post on How to Find New Clients I mention a few ways that service-based industries (like the moms who offer business services like PR, marketing, branding, consulting, design) can find more clients (retailers can use those tips too) but these tips work brilliantly with consultants and retailers!
Not all businesses will take you up on the offer, and others might ask for a commission or charge a fee. It’s up to you to find what works for both sides.
Not sure where to start – well here we go, step-by-step:
1) List potential business that you would like to approach, that are in complementary industries. Depending on your own products look at an existing stand at a farmer’s market, another freelancer, a shop down the road, a local yoga studio, your child’s school, etc. It will depend on your core business (as well as your offer).
2) Create a discount or special offer: maybe a free consultation or a discount on one of your favourite products. Offer each potential retailer or business something a little different, something specifically targeted at their clients. It needs to be attractive to the audience (which makes it interesting to the businesses you are approaching).
You can even offer a whole product but whether you offer a discount, product, or special offer; be sure to deliver big value.
Not quite ready to take the plunge? Start by offering to write a guest posts and establish a good working relationship first.
3) Plan to create repeat customers. Let’s say you offered a discount on a logo design. You could follow that up with a special offer on the design of a stationery package (letter head, business card, email signature, etc). If you gave away a free consultation, follow up to offer for discounted services.
4) Approach each business that you would like to work with. Depending on what type of home business you have, you might want to start by phoning, sending an email, of stopping by in person, but you will need to explain your offering, how it will impact their clients/customers positivity (and put them in a good light too!) as well as explain how it will be good business for them (they will be rewarding their customers with a great offer, for starters!).
What are a few ways you can team up with like-0minded businesses to create a mutually-beneficial offer? Take some time to brainstorm and then take the plunge!
(This is a snippet from EntrepreneurMom’s Start & Grow your Home Business interactive e-book Week 4 “Getting Clients & Customers”. To see more, click here)