Facebook is a fantastic starting point for creating awareness of your business, and yes, it is free (always good to hear). I have received a few emails lately from our EntrepreneurMoms, asking for some guidance on how to set up their own business page, and so here are a few tips to get started. This guide covers the very basics, Facebook 101, for those of you have never started a business page and who are feeling a little daunted about how to get going
First, log in to Facebook as you would normally and at the top right of the screen you will see a dark blue arrow, click and scroll down to Create Page (see the screen grab below). On the screen grab below you will see that mine is a little different: above the Create Page you will see EntrepreneurMom and Ohana Public Relations Services: these are my business pages that have already been created. In a few more clicks your business page will be located in the same place. This provides easy access to change from your personal profile to your business page (if you wanted to follow EntrepreneurMom from both your personal and business accounts – first go to the page www.facebook.com/EntrepreneurMomZA and like from one account then quickly go to the drop down menu, select the next account and like again. This helps you to easily share information with your followers and to keep up to date, not matter which profile you are using)
Click ‘Create Page’ from the drop down menu
A Create Page screen will pop up (as shown below) and simply click on the description that best matches or product or service (do not get too hung up on this, pick the one you which is the closest).
Create a Page
Choose the one most appropriate for your type of business. Depending on which one selected, the drop down menu will vary slightly. Once you have chosen the category and completed all of the fields, click Get Started.
You will see in our example that I have chosen the second type of page, company organisation or institution and called my business My Shop.
The next page asks a few questions, you will see I added a description for my shop but as it is not a real shop with a web address, that has been left out. Now you get to choose your unique url for your page (try to keep it as close as possible to your business name, but you may need to get creative here! In the example below I had to try quite a few before settling on “/momsbeautyshop” because the others were taken!). Click Save Info.
Now you can add a profile pic, either from your existing website, or from a photo found somewhere on your computer. Click either Upload from Computer or Import from Website and select the photo you would like to use as the profile pic.
(you can do all of this can be done at a later stage.)
The next page will ask if you would like to place your page in your favourite list, click this and your page will appear on the far left of your news feed, as below:
The final page will prompt you to define your audience – what are the demographics of the people you would like to target (men? women? ages? where do they live? what are they interested in and what other groups do they follow?) Fill out the information and then Click Save
And drum roll please….your page has been created!
The kind folks at Facebook will provide a couple of pop up boxes to help you navigate your brand new site. Once you have clicked through them, your result will look similar to below:
I have marked four points in the photo above as starting points for your new Facebook Business Page:
- The red circle indicates your cover pic (which is the same format as on your personal page).
- The orange circle at the top is around the Settings tab, Page Info. This tab will let you add a longer description for your page, a web address (if you did not complete this before).
- The red arrow is for your very first status update!
- Under the Yellow star you will find a list of your friends (from your personal page) to immediately invite to like the new page.
This is just the very basics to starting your page but if you are having any concerns, I would love to hear them below and I will try my best to help you out!
(post updated 16 January 2016)