If I can be completely honest, it took me forever to jump onto the Google+ bandwagon. Let’s face it, social media is time consuming and it’s super easy to become distracted (well for me, anyway). I’m not sure what finally made me sign up for Google+, but it has blown my mind (as you’ll know if you follow EntrepreneurMom on EntrepreneurMom on Facebook because I talk about it a lot).
What is so great about Google+?
And how does Google+ affect your SEO (or search ranking on the Google search engine)?
I don’t know all the inner workings of SEO (Search Engine Optimization) by the overall concept is pretty easy to understand – and the benefits! In a nutshell, SEO is all about getting a high ranking on search engine results pages (so think Google, Yahoo, Bing etc).
So your ultimate goal is to have your home business to show on the first page of a Google search – especially in the first few listings. People seriously pay a lot of money to have this done for them, and it has a lotto do with the type of content you produce, how your website is set up, how you write and more.
But the thing is, that as a mompreneur, you probably don’t have extra money to hire a professional.
So what amazed me was how one day I Googled a few key words that I thought my potential clients (mompreneur readers) might search for. And I was amazed at how often EntrepreneurMom was showing up on the first page. Not only that, but even ranking in the first three or four spots, AND with a picture, which made it stand out even more.
I was floored.
I literally had done nothing to deserve it. No real knowledge of SEO, no fancy professionals, I hadn’t even deliberately tried to rank EntrepreneurMom. Well, except one thing, I had signed up for Google+ and had been putting all my blog posts on the site.
And the best part – it is absolutely 100% free and takes about zero skill to set up.
So what are you waiting for, get started! First of all you must have a Gmail account, so we’ll start there. It’s quick, easy, painless, and yes, free.
1) Sign up
First of all go to the following link to create a Gmail account. Fill out all of the required fields (seriously takes two minutes).
You will then be prompted to add a photo which you can either do now, or wait until later. Click ‘Create your profile’
Congratulations! You have now created a Gmail account, now click the ‘Continue to Google+’ button.
You will be prompted to add people you know, either who are already on Google+ or via your email accounts (you can do this now, or finish setting up and do this later.
When completed, click the continue button at the bottom right of the screen.
Again, you’ll be prompted to follow accounts that interest you, so either do this now and click continue anyway.
3. Get personal
Now it’s time to get personal, adding a photo (if you have not already done so, as well as info about you). Then click finish, and voila, you have successfully completed your profile!
See? I told you it was easy. However, like other sites, you will need to put in the work to get noticed. However unlike other sites, it does not take up as much time, or become as distracting. See, with Facebook and Twitter there is a constant push to get more followers and likes. This isn’t as important with Google, because if you have an account for only one reason, let that reason be to support your SEO (your ability to be found) efforts.
What is important to make this work is that you have a blog, or a video blog, podcast or anything that you can share that will interest your readers. What are your potential clients and customers interested in, what do they want? What would they use the search engine for? If you are a newborn photographer in New York, then it is likely that potential customers will Google, ‘new born shoots, New York’ (or a particular suburb). When you post something, you want those words to show up on your blog, website, and Google+.
What are some fears that your customers might have (and may therefore Google). In this case maybe, ‘how to keep your new born calm during their photo shoot’. In response, write a short blog post or infographic, or create a quick jpg that answers that question (and make sure the important key words appear in the narrative you write, not just on a jpg, which won’t count towards SEO (this applies to video and audio clips as well – so always transcribe on your website and add the key words on Google+). When a potential customer Googles their query, guess who’s business will be at the top of the search engine page. You got it: yours.
This is just a really basic stating point, so go out there and get started! Got a question, comment concern? Drop us a quick comment and let’s see what we can come up with!
More Recommended Posts: